Today it was seen that GoCompare, a leading online insurance firm was penalised by Google UK for reasons as yet unclear.
In the past they were dropped from Google’s index for buying links which increases a websites ranking, but is against the Google guidelines. They managed to get back into the results, but have since been penalised once more.
The effect on rankings of the penalty has to be profound to thier business with Go Compare no longer ranking for many of their money phrases:
| Insurance | 71 |
| Home insurance | 55 |
| Car insurance | 59 |
| Home content insurance | 67 |
| Breakdown cover | 69 |
| Home contents insurance | 71 |
| Business insurance | 71 |
| Life insurance | Not in top 100 |
| Travel insurance | Not in top 100 |
| Health insurance | Not in top 100 |
